FEATURES

Explore Pobuca Loyalty features

Campaign Management



Segment your customers

Segmenting your audience is essential for your marketing success. Use customer data, such as campaign interactions, activity on your website or mobile app, interests or social data, demographics, shopping behavior and send the right content to the right person. Increase your ROI & ROMI getting higher open and click through rates, greater email relevance, better deliverability and lower unsubscribe rates.

Create ad hoc, recurring or triggered omni-channel campaigns

Choose your preferred channel (Email, SMS, Viber, Push notification, Facebook notification & Chatbot) and your preferred criteria for the intended recipients. Receive detailed statistics on the campaign success (open, clicks, delivery report, popular devices, etc) that can be utilized to optimize future campaigns. Benefit from the intuitive HTML editor that allows you to build personalized Newsletters. It also supports Viber messages & SMS and Viber fallback to SMS, in case a recipient hasn’t installed Viber. Integrate our Campaign tool with a mobile app to send location-based push notifications to your desired customer segment or use it with our Chatbot to communicate your campaigns in natural language. The Campaign tool is GDPR compliant and provides unsubscribe options from any channel. You can also set up subscription centers to allow customers to subscribe and unsubscribe from different campaign types or from any communication

Design and automate highly segmented e-shop campaigns

Select the right UX and UI design, personalize your content based on your customers’ preferences, e-shop visits, previous orders and wish lists and create more targeted e-shop campaigns. Stand out from the competition and increase your sales.

Surveys & Landing Pages



Build customized surveys & landing pages

Create your own anonymous or personal Surveys, which can be either embedded in an email campaign to track responses under the customer profile or integrated as a landing page on your website. These surveys support functionalities, such as scoring based on user responses, multiple responses for users, active period, editing the Survey template so that it is close to your company’s look and feel, as well as setting rules based on responses given by users.

Website Tracking



Track your customers’ online activity

Get to know your potential customers by viewing how they interact with your website and your various marketing initiatives. See when email recipients open a message or select a message link—and when new or existing contacts submit a form from a marketing page. Get insightful statistics on the website traffic and view the average session duration, the source of the visit for each page and the total number of pages viewed, per customer or in total. Finally, score leads based on how known contacts and anonymous visitors use your website and select links you put in social posts, banner ads, and elsewhere. In this way, you receive a full view of the customer journey, both offline and online, and gain a better knowledge of what each of your customers wants.

Loyalty & Rewards



Reinvent your loyalty program

Pobuca Loyalty is a customized platform that supports single or multi-partner programs through an omni-channel communication approach. It facilitates the procedure of customer retention through targeted promotions, rewards, cross-selling and upselling activities. Its integrated self-service marketing tools enable you to fully configure and customize your loyalty solution to ensure alignment with your unique brand image and positioning. Pobuca Loyalty team works closely with you to understand your objectives, architect a world-class loyalty program tailored to your needs and implement each integration. Pobuca Loyalty consultants leverage their category expertise to ensure you:
-Boost the efficiency of your loyalty program and maximize your ROI
-Launch engaging campaigns and create meaningful real-time interactions
-Evolve your reward program to get high value and reinvent lost opportunities
-Make adjustments and tackle unexpected prospects
-Adopt a holistic approach for your loyalty strategy

Design multiple loyalty schemes and reward programs for your customers

Pobuca Loyalty supports more than one loyalty scheme, in which customers can get independent points. It also includes functionalities, such as refer-a-friend programs, points-based loyalty programs, ‘double-point’ offers, extra points for customer actions, such as buying more than a certain amount or opening a newsletter, different points to each customer and automatic coupon creation. Rewards can be set-up as discounts, coupons and gifts, depending on the business needs of your company.

Customer Touchpoints



Customer touchpoints are the places where customers interact with your brand. Identify your touchpoints, get feedback, and improve customer satisfaction.

Plan and create the perfect omni-channel strategy

Create your marketing campaigns based on your customers’ location. Take advantage of the location technologies to communicate with customers directly via their portable devices and generate tremendous revenues. Pobuca Loyalty interactive mobile content formats offer the most flexible and interactive location-triggered experiences. Our full screen creative units support single or multi-page content, multi-layered designs, interactive HTML formatting, deep links to mobile app or mobile web pages, barcode and promo code generators and a full set of social sharing features. With Pobuca Loyalty advanced CRM Data Onboarding features, marketers can deliver dynamic and highly personalized content at precise locations in and near their stores. Consumer-friendly privacy controls allow retailers to maintain the highest levels of trust and transparency with shoppers.

Get to know more about your customers through Presence Analytics

Presence analytics tells you a lot about customers’ behavior, pointing out opportunities and correlations that can offer you actionable insights you would have difficulty gaining in any other way. Provide free guest WiFi, with social login for a simple user experience, using Facebook check-in and expand your social network presence quickly with ‘Likes’ and ‘Follows’ when a user logs in. Capture customer data, including opted-in email addresses, age, gender and location. Get access to real-time marketing tools to improve loyalty and to increase revenue. Customize your landing pages and acquire more branding opportunities. Finally, benefit from beacons which enable data transmission to mobile devices for promo or marketing reasons (no wifi connection is required, only use of smartphone / tablet).

Reporting



Control your data

Get a 360-degree view of your customers by having real-time access to your data through pre-built reports, dashboards and analytics. Develop your own metrics or ask for a customized reporting. Spend less time creating reports, gain more control over your data and enable better decisions with Pobuca Loyalty insights and analytical capabilities.

Predictive Marketing



Predict your customers’ next moves

Pobuca Loyalty utilizes Machine Learning models to suggest customer segments based on their recorded behavior and activity history. Customer Scoring enables you to identify the best customers, most loyal, biggest spenders, almost lost, lost customers, etc. Utilize propensity models to guide cross-sell and up-sell strategies by product line, customer segment, and personas. Analyze and significantly reduce customer churn using machine learning to streamline risk prediction and intervention models. The results of these models can be used to optimize message targeting accuracy, context and precision of marketing campaigns.

Proximity marketing



Engage with shoppers where and when it matters most.

Get the most advanced set of tools for creating, managing, measuring and optimizing in-store mobile marketing campaigns. Designed and built from the ground up by marketers for marketers, the Pobuca Loyalty platform offers a powerful set of capabilities to take advantage of GPS, WiFi and BLE signals. Its intuitive interface and leading feature set make it easy for anyone to deliver compelling and highly targeted mobile experiences to retail store shoppers.

Create a rich mobile experience & Offer better privacy control

Create your marketing campaigns based on your customers’ location. Take advantage of the location technologies to communicate with customers directly via their portable devices and generate tremendous revenues. Pobuca Loyalty interactive mobile content formats offer the most flexible and interactive location-triggered experiences. Our full screen creative units support single or multi-page content, multi-layered designs, interactive HTML formatting, deep links to mobile app or mobile web pages, barcode and promo code generators and a full set of social sharing features. With Pobuca Loyalty advanced CRM Data Onboarding features, marketers can deliver dynamic and highly personalized content at precise locations in and near their stores. Consumer-friendly privacy controls allow retailers to maintain the highest levels of trust and transparency with shoppers.

Get to know more about your customers through Presence Analytics

Presence analytics tells you a lot about customers’ behavior, pointing out opportunities and correlations that can offer you actionable insights you would have difficulty gaining in any other way. Provide free guest WiFi, with social login for a simple user experience, using Facebook check-in and expand your social network presence quickly with ‘Likes’ and ‘Follows’ when a user logs in. Capture customer data, including opted-in email addresses, age, gender and location. Get access to real-time marketing tools to improve loyalty and to increase revenue. Customize your landing pages and acquire more branding opportunities. Finally, benefit from beacons which enable data transmission to mobile devices for promo or marketing reasons (no wifi connection is required, only use of smartphone / tablet).