TERMS OF SERVICE
EFFECTIVE DATE: SEPTEMBER 2, 2016
Acceptance of Terms
Modification of the Agreement
Marera reserves the right to update and change the Agreement from time to time without notice. Any new features that augment or enhance the current Service, including the release of new tools and resources, shall be subject to the Terms and Conditions of Service. Continued use of the Service after any such changes shall constitute your consent to such changes. You can review the most current version of the Agreement at any time by clicking the link in the footer of the web site.
Description of Service
Marera, SiEBEN’s Integrated Marketing Management Platform, is a sophisticated tool that following the latest trends in digital marketing, will constitute the focal point through which all of your customer end points ( i.e Website, eshop, Mobile App, social media, Loyalty etc), will be handled from a centralized management system. Organizations using Marera benefit from the efficient and effective consolidated management of all digital marketing actions, without compromising on customer experience.
Marera Core is the basis for the evaluation of all marketing activities (web, mobile, Social Media) and the collection of statistical data (from the web site, clicks, the Social Media channels, direct email campaign, etc.). Marera Core is the prerequisite for all other marera modules. It includes the following:
- Database schema
- Administration Tool
- Reports for building customer profiling
Marera Campaigns - Manage your Campaigns
Ability to create and perform all kinds of Marketing Campaigns for personalized communication with your contacts. It includes the below functionalities:
- Send a message via Newsletter, email, sms, voice (text to speech), post leaflets, mobile push notifications
- Create and send surveys to your customers.
The below services can be included according to your needs:
- Creation of Newsletter Templates
- Creation of custom Scenarios
- Ability to build workflows that will automate the process of marketing department
- Creation of automated script generation mechanisms (Response actions - workflows)
- Ability to schedule a script so that it runs automatically on specific days and times
Marera Connectivity is required for connecting marera with your ERP or other systems, and the transferring of data.
The data maintained by the company in heterogeneous systems (i.e sales data, demographics, etc.) are collected and consolidated in a central point, the base of Marera. These data enrich the customer's profile and are being managed in conjunction with data already available in marera.
Marera Loyalty is the mechanism that will support end to end loyalty programs with different policies for point redemption and rewarding of loyal customers. Marera loyalty differentiates from other competitive solutions as it is able to support the collection of points based on the marketing interactions of consumers not just by their buying behavior. Marera, provides segmentation and management of loyal customers through their demographic and commercial data as well as their interaction with marketing activities (email, sms, Facebook and Mobile notifications).
Moreover it supports automated and personalized coupons redemption, custom reports, etc. depending on the needs of each company.
Marera Lead Scoring
Marera Lead Scoring uses advanced algorithms to rank customers according to the offered services of each company. Lead Scoring allows users to create segmentation rules based on demographic, behavioral, commercial and marketing criteria and use them to rank and segment their customer base.
Marera Social is required for connecting marera with company’s Facebook Brand Page and collect data. In addition, with marera social, your company will be able to collect personal information of users from facebook apps to enrich customer profiles.
Required module for connecting your website/microsite to marera and record data derived from the completion of on line forms, registration to newsletters e.t.c. It supports also the development of a microsite or website using marera as a CMS Platform.
Marera Mobile app
Ability to create custom mobile applications on any platform (iOS, android, windows phone) with bi-directional communication of the application to marera in order to centrally manage content and data. (CMS Platform)
Marera Digital ID
Marera Digital ID refers to the functionality of single sign in to all platforms and programs (website, microsite, mobile app, etc.) with the same credentials (username, password) for more convenience and better user experience to end user.
At the same time, marera Digital ID, is the mechanism by which the user login is recorded at the database of Marera and thus supports the identification of users with the actions they perform in each platform supported by each company (website, microsite, mobile app, etc.)
Marera Web Analytics
Marera Web Analytics used to measure important metrics of a web platform or a mobile application. The advantage of Marera Web Analytics is that page visit statistics or mobile screen statistics, for example what pages someone saw, for how long, from what page did he exit the site, what he was searching, did he find it etc, can be matched to actual end users in Marera Database with their personal profile information (name, age, residence, marriage status, hobbies) and purchasing information (what he buys, how much, when, from where). This matching is really important for advanced segmentation of customer database and automated personalized campaigns at the exact time with the exact message.
Marera Digital Signage
Marera Digital Signage is required for connecting marera with your in-house touch screens and the transferring of data in marera data base.
Our solution combines the technologies offered by Cisco Meraki and marera.
The main pillars where our solution provides added value are:
- Connection to the loyalty system and use of personalized and targeted campaigns. Communicate directly to your customers targeted and personalized campaigns through splash pages, sms or email.
- Provide free guest-WiFi access with possible connection to social networks offering Brand Expansion through social networks (social media), such as facebook, Linkedin, twitter, Google+. Bandwidth limitation and restricted access to certain websites, i.e limited downloads, videos, games, malicious sites, etc.
- Store visit data via Presence Analytics in order to track, the time customers spend in specific areas of the store, their behavior or even their purchases.
- Basic marketing strategies can be applied in real time (i.e. for a customer that visited twice our store last week, and has remained in area A of the store, send sms promo campaign of 100 points if purchase takes place within the day).
- Introduce Bring Your Own Device policies and manage employee mobile devices via MDM.
Marera Beacons can be used as an alternative or supplementary solution to the marera – meraki and presence analytics solution.
- Are an add-on to SiEBEN mobile apps that connect to marera.
- Use beacon technology and allow proximity based marketing campaigns. (wifi connection is not required, only use of smartphone/tablet with Bluetooth.)
- Use big data analytics and collects actionable information for analysis
- Allow the design and implementation of marketing campaigns through the Marera Campaigns module
Notices Regarding Software
The Agreement does not grant a license to any software except to the extent required for you to use the Service. Except to the extent that applicable laws prevent Marera from asserting every possible property right, you will not, directly or indirectly: reverse engineer, decompile, disassemble, or otherwise attempt to discover the source code, object code, or underlying structure, ideas, or algorithms of the Service, or found at or through the Service or any software, documentation, or data related to the Services (“Software”); remove any proprietary notices or labels from the Service or any Software; reproduce or copy the Software or the Service or any part thereof; modify, translate, or create derivative works based on the Services or any Software; or copy, distribute, pledge, assign, or otherwise transfer or encumber rights to the Service or any Software. Third party scripts or code, linked to or referenced from this website, are licensed to you by the third parties that own such code, not by Marera.
In no event shall Marera and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of software, documents, provision of or failure to provide services, or information available from the Service.
THE SOFTWARE IS WARRANTED, IF AT ALL, ONLY ACCORDING TO THE TERMS OF THE LICENSE AGREEMENT. EXCEPT AS WARRANTED IN THE LICENSE AGREEMENT, Marera HEREBY DISCLAIMS ALL WARRANTIES AND CONDITIONS WITH REGARD TO THE SOFTWARE, INCLUDING ALL WARRANTIES AND CONDITIONS OF MERCHANTABILITY, WHETHER EXPRESS, IMPLIED OR STATUTORY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. FOR YOUR CONVENIENCE, Marera MAY MAKE AVAILABLE AS PART OF THE SERVICES OR IN ITS SOFTWARE PRODUCTS, TOOLS AND UTILITIES FOR USE AND/OR DOWNLOAD. Marera DOES NOT MAKE ANY ASSURANCES WITH REGARD TO THE ACCURACY OF THE RESULTS OR OUTPUT THAT DERIVES FROM SUCH USE OF ANY SUCH TOOLS AND UTILITIES. PLEASE RESPECT THE INTELLECTUAL PROPERTY RIGHTS OF OTHERS WHEN USING THE TOOLS AND UTILITIES MADE AVAILABLE ON THE SERVICES OR IN Marera PRODUCTS.
You acknowledge and agree that the Service, the Software, the Marera product names and logos, all related service names, design marks, logos, and slogans, and all other material, including marketing content, comprising the Software or the Service, are the property of Marera or its affiliates or suppliers (collectively, the “Trademarks”). Unless stated otherwise, all Trademarks are protected as the copyright, trade dress, trademarks and/ or other intellectual properties owned by Pobuca Ltd or by other parties that have licensed their material to Marera. You are not authorized to use any of the Trademarks in any advertising, publicity, or any other commercial manner without the prior written consent of Marera.Your use of the Service confers no title or ownership in the Service, the Software, or the Trademarks and is not a sale of any rights in the Service, the Software, or the Trademarks. All ownership rights remain in Marera or its third party suppliers, as the case may be.
The look and feel of the Service is copyright ©2015 Marera, LLC. All rights reserved. You may not duplicate, copy, or reuse any portion of the visual design elements without express written permission from Marera.
END OF TERMS OF SERVICE
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