Isidoros Sideridis, speaker at the 16th Health Expo, about AI in marketing and business productivity

On February 15th, during the 16th Health Expo, Isidoros Sideridis, CEO of Pobuca, delivered a presentation titled “AI in Marketing and as a Business Copilot.”

His talk focused on the transformative power of Artificial Intelligence in the business landscape, with a special emphasis on the pharmaceutical and health sectors. He explored how AI enhances decision-making, process automation, and personalized experiences for both customers and healthcare professionals. Through real-world examples and use cases, he demonstrated how AI acts as a “Business Copilot,” driving productivity and enabling more effective, sustainable organizational growth.