Pobuca & FTS organized an event about redefining loyalty and CX in B2C

On November 21^st, Pobuca, in partnership with FTS, hosted an exclusive event at the Hyatt Regency Sofia, titled “Redefining Loyalty & CX in B2C.”

The event brought together business leaders, CX professionals, and tech innovators to explore how data, AI, and the evolution of human skills are reshaping the customer experience journey. Speakers from Microsoft, FTS, and Pobuca shared strategies on unified data, CRM innovation, and the future of AI-powered CX.