INTERSPORT & Pobuca win GOLD in e-commerce and BRONZE with IKEA at the Loyalty Awards 2025

We are proud to announce a double win for Pobuca and its partners at the Loyalty Awards 2025, hosted by BOUSSIAS.

GOLD – Best in E-Commerce

Awarded to INTERSPORT in partnership with Pobuca, this recognition highlights the transformative impact of the Pobuca Experience Cloud, which empowers businesses with advanced AI-powered customer service and engagement solutions. Together, INTERSPORT and Pobuca have reimagined the online customer journey, achieving personalization at scale and setting new standards for innovation in the sporting goods sector. This digital transformation boosted online loyalty by 35%, increased digital registrations by 45%, and reduced churn by 20%, setting a benchmark for digital customer engagement in the sporting goods market.

BRONZE – Best Use of Data & Customer Analytics

Awarded to IKEA Greece for its IKEA Family loyalty program, created and powered in collaboration with Pobuca. Leveraging advanced loyalty and data analytics solutions, Pobuca helped IKEA unlock the full value of their data—delivering tailored experiences, increased loyalty, and measurable business results. This innovative approach deepened customer understanding, refined segmentation, and personalizes interactions, transforming customer experiences while enhancing engagement, retention, and revenue. This strategic collaboration sets a new standard in customer-centric retail excellence.

“These awards showcase our commitment to driving business growth through smart technology, customer insight, and long-term loyalty strategies”, said Isidoros Sideridis, CEO of Pobuca.

From e-commerce excellence to data-led personalization, these distinctions affirm Pobuca’s role as a trusted partner in customer experience and loyalty innovation.

Congratulations to all teams involve