Redefining CX with Agentic AI – Isidoros Sideridis at the 9th EIEP Customer Service Conference in Patras

On September 30th, 2025, at the 9th Customer Service Conference by EIEP in Patras, Isidoros Sideridis, CEO of Pobuca, delivered a keynote on how Agentic AI is reshaping customer service. Unlike traditional Generative AI, Agentic AI acts as a proactive digital colleague, capable of managing projects, coordinating humans and machines, and creating value 24/7. 

The audience experienced firsthand how Zemark, Pobuca’s CX Orchestrator, can step in as the project manager of customer interactions, driving seamless collaboration between humans and AI. Isidoros also highlighted the need of contemporary organizations to assess, strategize, and implement AI effectively.