How AI is changing the way we live: Isidoros Sideridis on ERT Late News

In a recent appearance on ERT Late News, Isidoros Sideridis, CEO of Pobuca and a prominent AI thought leader, discussed how Artificial Intelligence is increasingly shaping everyday life and human behavior. He explained that Artificial Intelligence is no longer just powering software—it’s influencing how we make decisions, interact with technology, and even how we think and feel. From personalized recommendations to virtual assistants, AI tools are becoming integrated into our routines in ways that subtly affect our psychological responses.

Sideridis also highlighted the importance of ethical leadership in this rapidly evolving space. As Artificial Intelligence technologies gain influence, he stressed the need for human-centered design that prioritizes well-being and social responsibility. Rather than focusing only on speed and efficiency, he advocated for AI systems that enhance, not replace, human judgment and emotional balance. His insights are a timely reminder that the future of Artificial Intelligence isn’t just technical—it’s deeply personal.

Watch the whole interview: