The role of blockchain in CX: building trust and transparency
April 2, 2025
In an era when customers demand transparency, security, and authenticity from the brands they interact with, businesses are constantly seeking
Blog
Emotional AI: how machines are learning to understand and improve human emotions in CX
March 17, 2025
In today’s rapidly evolving digital landscape, businesses increasingly turn to Artificial Intelligence (AI) to enhance Customer Experience (CX). Emotional AI
The subscription economy: how the shift to membership-based models is reshaping CX
February 17, 2025
The business landscape has been transformed with the rise of the subscription economy. From streaming services like COSMOTE TV and
10+1 tips for leveraging Cultural Intelligence to transform Customer Experience (CX)
January 17, 2025
Businesses are no longer confined to local markets in today’s globalised world. With customers spanning diverse cultures, languages, and traditions,
The Metaverse and CX: how virtual worlds are transforming customer interactions
December 17, 2024
The Metaverse is more than just a buzzword—it revolutionizes how brands interact with customers. As virtual worlds become more immersive
Millennials and Gen Z redefine brand loyalty: 10+1 pro tips to build a CΧ strategy that meets their expectations
November 20, 2024
Millennials and Gen Z are redefining brand loyalty in a fast-evolving consumer landscape by valuing personalized, instant, and seamless interactions